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Inklusive Piktogramme in Orientierungssystemen
Graphic and Identity
2025-26
My Bachelor thesis explored how pictograms in public wayfinding systems can contribute to equality and inclusion. Although pictograms are designed to communicate universally, many existing systems are shaped by social norms and can reinforce binary gender representations, normative ideas of the body and cultural exclusions. The project combined research into the history and development of modern pictograms with design analysis, qualitative interviews and practical experiments. Based on this research, I developed two different design approaches. The first, the Equality Approach, explores how information can be communicated without depicting human figures at all. By removing the human body as a visual reference, the system aims to avoid stereotypical representations while maintaining clear and intuitive communication. The second, the Barrier Reduction Approach, focuses on developing new pictograms for public transportation. The aim was to address situations and barriers that are often overlooked by existing wayfinding systems and to explore how visual communication can make public spaces more accessible. The thesis combines theoretical research with a practical design project and examines pictograms not only as functional signs, but also as images that influence how people are represented and how public spaces are experienced. The project ultimately explores how visual communication can become a tool for creating more inclusive and accessible environments.
↳ Zeitgeist Magazin
